Top

"Stay hungry, stay foolish"

I design thoughtful digital experiences that respect complexity, reduce anxiety, and quietly build user trust.

Sihan Chen (Erica)

Full-stack UXUI Designer | Product Designer

About me

I have a variety of experience from advertising to software development and artificial intelligence (AI) development.

I am passionate about crafting user-centric experiences for websites, applications, software, and XR interfaces.

I find joy in observing user interactions, case-studying diverse software and applications and improving existing interface designs.

As a UX/UI designer, I endeavour to problem-solve and create aesthetic and intuitive digital interfaces for users.

My ultimate goal is to create products that transcend age barriers, enabling users to navigate all features easily and confidently.

My Strengths in UX and UI

Build up design system from sketches
Low - Def wireframes to High - Def mocks
Prototyping
Interaction design
Icon design

The Sources & Tools that I use

Design Systems

Tailwind CSS
shadcn/ui
Human Interface Guidelines (Apple)
Material Design (google)
Fluent UI (Microsoft)
Vuetify
Bootstrap

Working Experience

CX designer

Auto and General| June 2024- Present

Achievements:

- Created a design system for variety data-rich applications.
- Developed a functional design system for internal development use, and reduced developer’s development time.
- Increased collecting the third party details from customer, and reduce internal third party investigating time.
- Increased the third party response rate and reduce call center's phone calls.

Responsibilities:
- Analyse the voice of the customer survey data, call, chat records, complaints data, digital analytics, and operational data to identify customer pain points.
- Conduct customer research, and investigate in the pain points in details.
- Design AI platforms and software interfaces to support business growth and solve business problems.
- Create an internal design component library for internal application/ software and future application/software use.
- Develop customer journey maps, and target customer personas, and facilitating cross-functional design workshops.
- Maintain delightful online lodgment experience in claims.
- Collaborate with the CX Design team and product and digital stakeholders to create and test prototypes.
- Work with the digital team to enhance online customer journeys.
- Working with Contact Centre team members to identify customer pain points and improve the overall experience.
- Conducting desktop research on new product innovations, competitors, international brands, CX technology, and customer segments

Insurance claim system | Customer claim journey improvement | Design system for data-rich application |
Internal Design Systems creation

Industry Insurance , AI platform interface development, Design system creation

UX/UI designer

Mediamo | March 2021 - August 2021

Crafted UX strategy and digital design guidelines for comprehensive project alignment.
Developed a robust design system with style guides and component libraries.
Optimized UI designs and mockups for seamless integration across various devices.
Led diverse research activities, from usability testing to design research management.
Collaborated with designers and strategists to establish research goals and ensure quality outputs.
Provided expert advice on implementing UX research methodologies and predicting user behavior.
Enhanced design research methods, articulating their value to designers and strategists.
Created impactful illustration and motion design elements for the website.
Produced high-quality visual designs, from concept to execution, across diverse platforms.

See Project

Business Website | ecommerce Website | Social Media

Industry Advertisement for Shopping mall, Airport , Real Estate and Small businesses

UX/UI designer

Chouchou Media |May 2021 - July 2021

Shaped UX strategy and digital design guidelines for project development.
Established and maintained a comprehensive design system with style guides.
Crafted polished UI designs and device-optimized mockups for diverse platforms.
Led and managed research activities, ensuring quality outputs and design alignment.
Collaborated on research goals and advised on UX methodologies with designers.
Enhanced design research methods, emphasizing their value to peers and strategists.
Created impactful illustration and motion designs for website enhancement.
Produced high-quality visual designs for desktop, web, and mobile devices across multiple websites.

See Project

Business Website | Social Media

Industry Advertisement for Restaurants, Real Estate and small businesses

Product Designer

Freelance | March 2018 - October 2021

Apply user-centered design methodologies with a focus on understanding user needs.
Demonstrate prototypes effectively in client presentations.
Redesign and maintain client websites for optimal user experiences.
Showcase responsive design expertise across diverse devices and platforms.
Expertly present findings and concepts to peers and senior stakeholders.
Deliver high-quality UX solutions: wireframes, visual designs, flow diagrams, storyboards, prototypes.
Create UX deliverables, build prototypes, and conduct A/B testing.
Craft icons, illustrations, and motion designs to enhance website aesthetics.

See Project

Applications | Website | User Research | Mocks | Interaction Design

Industry User research, User testing and Ideations for Ecommerce applications and websites

Copywriter

YJ Property Advisory | March 2021 - July 2021

Showcase expertise in writing, publishing, and editing diverse content formats.
Craft search-friendly website content, ad copy, blogs, press releases, and more.
Efficiently create on-brand written content with accuracy and timeliness.
Optimize content for search across multiple websites, demonstrating SEO proficiency.

Social Media | Copy Writing

Industry Real Estate

UX/UI designer

Euclideon| October 2021- May 2024

Creating intuitive and visually compelling B2B and B2C solutions that enhance user experiences and drive business efficiency.
Designed user experiences for products based on functional requirements.
Analyzed in-depth competitor products to assess industry peers' strengths and weaknesses.
Applied user-centred design principles to create intuitive, user-friendly, and visually engaging interfaces for company products
Developed user journey maps, flows, and empathy maps, informed by thorough user testing and practices.
Created graphics for illustrations, icons, and images, showcasing proficiency in Illustrator and Photoshop.
Balanced user needs with business goals, delivering intuitive designs and engaging prototypes.
Delivered intuitive designs, including wireframes and prototypes, across platforms.
Collaborated with teams, presenting concepts to leadership, and iterating designs.
Demonstrated design solutions to stakeholders and development teams.
Ensured design quality pre-release through developer collaboration and usability testing.

Achievements:

Established a comprehensive design system for the team, ensuring consistency and efficiency.
Elevated UX/UI for 3D Sass product, demonstrating design solutions and AR/VR interfaces.
Contribute to implementing new features in 3D software, aiding the development team effectively.
Redesigned 3D software, Saas Product, AR interface, and website for enhanced user engagement.